| Low-Cost Client Acquisition
by Leveraging Your Current Clients
Most companies' culture of focus on client acquisition
usually overlooks the most profitable sales opportunity
available.
Your current clients are the richest source for new
clients.
Questions to Consider
 Do
you have an enterprise-wide referral system?
How
many new clients are you receiving from delighting your
current clients?
Have
you identified non-competing businesses who are targeting
the same prospects?
Are
you leveraging these non-competing businesses to create
more clients for you?
How
many of your current clients are "fanatical"
about you?
What
is your process to leverage these "evangelists"
into more new clients?
Leverage Blueprint
Our Leverage Blueprint includes:
 Analyze
your current client database for underutilized assets
Implement
an enterprise-wide Referral system
Identification
of Fusion advertising and marketing opportunities
Create
a plan of action to approach all Fusion opportunities
and implement
Create
marketing communication pieces and events where your
"endorser" shares your story
A
detailed Leverage implementation plan for your marketing
team to manage
|
Leverage Blueprint
