Client Retention - Why is it overlooked?

"The goal of any business is to get and keep customers".

It is the "hunter" in business leaders that has us focusing on the "get" part.

The "keep" part is seen as the "farming" part. Less flashy…but more profitable!

A lost client represents more than the loss of the next sale; you lose the future profit on the customer's lifetime revenue.

It'll take years before a new client produces revenue at the rate of a lost customer.

How Delighted Are They With You? - Our Metaphor

In nature, all living things respond to nurturing.

Unfortunately, none of us seem to be very good natural nurturers.

Imagine your clients as plants in your Retention Garden.

Are you giving them enough…

Sunshine...to keep them warm?
Water...to keep them nourished?
Fertilizer...to keep them inoculated against competitive threats? >

If not, we'll help you be a better gardener…and your harvest will arrive on your bottom-line.

Questions to Consider

Why are clients no longer doing business with you?
When was the last time you measured your attrition rate?
When was the last time you surveyed your active and inactive clients?
What kind of service do your clients expect to receive?
How can you improve your client-satisfaction levels?
What can be done to virtually guarantee your clients will stay with you forever?
Are your satisfied clients actively referring prospects to you?

Retention Blueprint

STRUCTURE architects Retention strategies to nurture your clients into becoming evangelists for you.

Our Retention Blueprint includes:

Complete analysis of your current retention processes.
Client satisfaction surveys to benchmark current results.
Mixing the proper amounts of Sunshine, Water, and Fertilizer to turn your current clients into evangelists for
your company.
Design of client communication events throughout the year to respectfully communicate.
A detailed Attraction implementation plan for your marketing team to manage.